{"id":1412,"date":"2021-03-30T13:00:44","date_gmt":"2021-03-30T11:00:44","guid":{"rendered":"https:\/\/pedonetomeo.archi\/?p=1412"},"modified":"2025-07-04T16:24:39","modified_gmt":"2025-07-04T14:24:39","slug":"il-mattino-dedica-un-approfondimento-al-futuro-del-settore-retail-nellapprofondimento-lintervista-ai-founder-carlo-tomeo-e-alessandra-pedone","status":"publish","type":"post","link":"https:\/\/pedonetomeo.archi\/en\/2021\/03\/30\/il-mattino-dedica-un-approfondimento-al-futuro-del-settore-retail-nellapprofondimento-lintervista-ai-founder-carlo-tomeo-e-alessandra-pedone\/","title":{"rendered":"Pedone &#038; Tomeo su Il Mattino"},"content":{"rendered":"<p>Il settore del commercio e del retail \u00e8 stato tra i pi\u00f9 colpiti dall&#8217;emergenza Coronavirus. Quale sar\u00e0 dunque il <strong>futuro del negozio fisico<\/strong>? Continuer\u00e0 a rappresentare un luogo fondamentale per le <strong>abitudini d&#8217;acquisto post pandemia<\/strong>?<\/p>\n<p>Per rispondere a questi quesiti e per approfondire il tema del futuro del settore retail, <strong>Il Mattino<\/strong> ha intervistato<strong> i nostri founder Alessandra Pedone e Carlo Tomeo<\/strong>.<\/p>\n<p>&#8220;<em>Oggi pi\u00f9 che mai occorre un nuovo approccio mentale e di ricerca progettuale per migliorare le performance di vendita e garantire sicurezza e spazi adeguati ai clienti che hanno voglia di tornare a comprare nei negozi fisici<\/em> &#8211; spiega nell&#8217;articolo l&#8217;architetto <strong>Alessandra Pedone, esperta nella progettazione di reti vendita<\/strong> &#8211; <em>Comunicare pi\u00f9 efficacemente all&#8217;interno del punto vendita l&#8217;<strong>organizzazione degli spazi e della merce<\/strong> esposta potrebbe risultare molto significativo per <strong>limitare gli assembramenti<\/strong> cos\u00ec come puntare su entrate e uscite separate, con percorsi interni pensati non solo in un&#8217;ottica commerciale ma per favorire un afflusso pi\u00f9 ordinato e funzionale alle vendite<\/em>&#8220;.<\/p>\n<p>&#8220;<em>La tecnologia sar\u00e0 fondamentale<\/em> &#8211; sottolinea l&#8217;architetto Carlo Tomeo &#8211; <em>Nei camerini dei negozi di abbigliamento si potrebbero utilizzare particolari <strong>fonti luminose in grado di sanificare gli spazi chiusi<\/strong> and <strong>sistemi di ricircolo dell&#8217;aria<\/strong>. L&#8217;area cassa, dove staziona il maggior numero dei clienti, dovrebbe prevedere elementi di arredo con materiali in grado di ridurre la possibilit\u00e0 di sedimentazioni nocive o poco igieniche. <strong>Vernici murarie asettiche<\/strong>, idonei <strong>sistemi di trattamento dell&#8217;aria<\/strong> e un ripensamento degli <strong>espositori a parete<\/strong> rappresenteranno un valore aggiunto nel negozio post-Covid<\/em>&#8220;.<\/p>\n<p>All&#8217;interno dell&#8217;articolo, spazio anche alle dichiarazioni di <strong>Antonio Vitolo<\/strong>, Ceo del Gruppo Stratego, societ\u00e0 di consulenza di marketing e comunicazione, e di <strong>Giuseppe Gagliano<\/strong>, presidente di Confcommercio Campania sede di Salerno.<\/p>\n<p>Guarda l&#8217;articolo <a href=\"https:\/\/pedonetomeo.archi\/wp-content\/uploads\/2021\/03\/Articolo-Il-Mattino-Alessandra-Pedone-Carlo-Tomeo-scaled.jpg\">pubblicato su Il Mattino.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Il settore del commercio e del retail \u00e8 stato tra [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[33,35,34,36,37],"class_list":["post-1412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-alessandra-pedone","tag-architettura","tag-carlo-tomeo","tag-retail","tag-rete-negozi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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